The Feminist Coach Academy trains coaches, therapists, helping professionals and service-based practitioners in how to integrate a feminist and social analysis (or what we call Feminist Coach Theory) into their business, client practice and life.
Our co-founders, Cameron Airen and Naomi Arnold define Feminist Coach Theory as:
“An integrative approach to coaching that combines the practice of coaching with feminist philosophies and social justice teachings. Feminist Coach Theory adopts a critique of patriarchy, systems of oppressions and power to question the different ways we’ve been socialised and oppressed (based on gender, race, sexuality, class, ability etc) and how this shows up for the coach and client in their lives, goals, and relationships with self, other and each other. It employs an examination of the dynamic between self-awareness and social awareness to interrupt dominant ways of thinking and acting, access our inner and outer liberation, expand possibilities and options, identify possible strategies and solutions, and ultimately create new ways of thinking, being and acting within ourselves, with each other and in the world.”
In order to fully serve our clients, provide the care and resources they deserve (and have paid for!), and minimise harm – we believe helping professionals and service-based entrepreneurs need to have an inclusive feminist awareness and know how to integrate this into their business and client work. This is why we have created the Feminist Coach Academy and teach Feminist Coach Theory.
We believe a helping professional industry full of practioners who have an inclusive feminist awareness, are anti-racist, anti-oppression, trauma-informed and cognisant of how these factors impact clients, their experience, and the attainment of their goals is crucial to creating lasting social change.
Lena West, Founder of CEO RISING, shows entrepreneurs how to discover their inner CEO and leverage that knowledge to build a business that loves them back.
Learn more about Lena here.
Desiree Adaway is a seasoned consultant, trainer, coach and speaker building resilient, equitable, and inclusive organizations. She holds a vision for people’s lives, workplaces and communities until they can hold it for themselves.
Learn more about Desiree here.
Sharyn Holmes is the Founder of Formidable Voices, life, leadership and legacy coach, anti-oppression consultant, speaker, artist and writer. Her work dives deep into social justice, spirituality and personal sovereignty.
Learn more about Sharyn here.
Darla Antoine is a professionally trained journalist and researcher with a B.A and 20 years of experience in journalism (including newspaper, radio and magazine), a M.A. in intercultural communication and is an Okanagan (Syilx) First Nations woman.
Learn more about Darla here.
Cameron Airen (they/them) is the Co-Founder and Co-CEO of the Feminist Coach Academy and Feminist Coach Theory, and is a queer feminist mentor. They help feminist entrepreneurs integrate inclusive feminism into their work + business.
Cam has a Masters degree in Anthropology & Social Change from the California Institute of Integral Studies in San Francisco and a B.A. in Women & Gender Studies from Eckerd College in St. Petersburg, FL. They have 15+ years of experience studying feminism, gender, sexuality and social change.
Cam has a background in fitness training, running coaching, counseling, feminist coaching and has been a solo-entreprenuer for 12 years.
Naomi Arnold (she/her) co-founded the Feminist Coach Academy, Feminist Coach Theory and Gentle Business Mastermind. She is passionate about supporting coaches, helping professionals and digital entrepreneurs with ditching the hustle and building thriving, impactful, sustainable and inclusive feminist businesses with integrity.
Naomi has a Bachelor of Psychology with Honours, a certified life coaching qualification, and is currently completing a Master of Human Rights. She has been featured in copious print, radio and digital media sources where she has been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse” and “international coach of the year.”
STACI JORDAN SHELTON
CASSANDRA T LE
We serve a global community and are against all systems of oppression.
We are here to eradicate white supremacy and racism, heteropatriarchy, misogyny and sexism, transphobia, transmisogyny, queerphobia and the gender binary, whorephobia, sizeism and anti-fat bias, ableism, classism, ageism, xenophobia, etc. The Feminist Coach Academy is committed to challenging these systems of oppression in the helping professional and business spaces as well as in our everyday lives.
We do not center one country’s politics as we serve a global community but support our comrades all over the globe in dismantling systems of oppression.
You can learn more about what feminism we subscribe to in our podcast episode here.
You might also want to read our FAQs here for answers to questions you may have.
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